Revision of Commercial Analysis
We deliver, Whatever - DHL
First watch & enjoy
possibly laugh a bit
Story summary
One nice day, DHL delivery service person ring a bell and a beautiful women came out of her door.
The delivery guy coutrously smile to get a delivery. The women has a doleful expression on her face. Then she suddenly gave him a kiss passionately.
The scene of signing DHL delivery from a receipeint (He supposed to a boyfriend of the woman)
Then the DHL delivery person start to pass(give) a kiss (the content of delivery to the boyfriend)
'We deliver' and 'Whatever' with sound of resisting kiss.
Are you shocking for korean?
Funny for others?
Taboo
Kissing & physical contacts in public place is a taboo, especially kissing man is worse than taboo-bad in Korean culture.
Cliche
The music sounds like Korean's typical dramas.
Also, a man who signed the delivery confirm, is working hard and always being late or he is far away from her, so even doesn't have time to see his girlfriend.
This commercial breaks taboo while using typical situation in S. Korea society.
It is very smart creativity and strategy.
DHL Express is a division of the German logistics company Deutsche Post DHL providing international express mail services.
“Excellence. Simply Delivered”.
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