Advergames

Advertise company through the game = Advergame (Advertisement + game)

Advergaming is an emerging medium that companies can promote their brand, product, or service. While some companies can benefits this method of marketing other must be careful when utilizing advergaming.

Advantages of advergame..

• Easy & Simple

• Repetitive

• Deliver a story

Advergaming has many dimensions which should be considered before used by company. First of all the company should have a brand, product, service, or cause to promote and they game must be relevant to what it is that is promoted. Advergames can also be used to collect consumer information.

A good advergame also encourages people to visit multiple times and to stay on that particular site for as much as possible.

Advergaming might be useful for companies in several ways..

• Increase actual and potential customers’ loyalty

• Increase brand’s value

• Promote products and services

• Save money with respect to traditional advertising methods

• Increase web-site traffic and SEO

Fanta playing Save the Source

Fanta drink “Saving the Source” combines storytelling and gaming to create a long-form playable HTML5 graphic novel. Games and Easter eggs are woven into the game that can be played on any device.

http://www.fanta.com/en/play-fanta/