Commercial Analysis

DHL commercial in S. Korea

By WooYang Shin

We deliver, Whatever

Resources : https://youtube/MvdUsIit3qY

First watch & enjoy

possibly laugh a bit

Story summary

One nice day, DHL delivery service person ring a bell and a beautiful women came out of her door.

The delivery guy coutrously smile to get a delivery. The women has a doleful expression on her face. Then she suddenly gave him a kiss passionately.

The scene of signing DHL delivery from a receipeint (He supposed to a boyfriend of the woman)

Then the DHL delivery person start to pass(give) a kiss (the content of delivery to the boyfriend)

'We deliver' and 'Whatever' with sound of resisting kiss

Are you shocking for korean?

Funny for others?

Taboo

Kissing & physical contacts in public place is a taboo, especially kissing man is worse than taboo-bad in Korean culture.

Cliche

The music sounds like Korean's typical dramas.

Also, a man who signed the delivery confirm, is working hard and always being late or he is far away from her, so even doesn't have time to see his girlfriend.

This commercial breaks taboo while using typical situation in S. Korea society.